Some of Workfront’s most popular products include a strategy and planning platform called Align, an integration platform called Fusion and a planning tool called Scenario Planner. Workfront is seen as an ideal fit for Adobe’s Experience Cloud, since it sells software and application programming interfaces that are used by marketers to manage content, execute workflows across teams, and plan and track their marketing campaigns. The company, which sells cloud-based software for creatives and designers, said it plans to integrate Workfront’s software with its Experience Cloud offering, which is used to manage customized marketing campaigns, content delivery, analytics, data, advertising and customer journeys.
announced today it has inked a deal to acquire the marketing software company Workfront Inc.
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